Seven months later, and with the massive pandemic change that has formed the “new normal” everywhere, including the digital world, SEO experts are now on the lookout for patterns that will help them thrive post-pandemic.

Are you and your firm ready for 2021, when you just have two months to develop digital strategies?

There are three key factors to consider while designing your digital marketing plan. However, before implementing these aspects into your approach, remember that cutting your SEO budget will not help you win the race. Indeed, a rising number of organisations are shifting to e-commerce and reallocating funds to concentrate on SEO-driven tactics. Your organisation should be aware that e-commerce has risen in size throughout the epidemic and is expected to expand much more by 2021.

Here are three things your firm should know before implementing its 2021 plan:

1) Google Analytics can help you assess monthly and yearly patterns in information and lead generation, as well as consistent cash flow, by comparing site traffic to income.

You may use Google Analytics to examine different month ranges (with an equal number of days) between 2019 and 2020 to see what caused a decline in visitors vs a rise or loss in income. You’ll also discover how organic click-throughs may enhance income. Based on Google Analytics statistics, many firms are increasingly concentrating on organically increasing their traffic and profitability.

“..having your organisation appear in search engine results pages (SERPs) is the key to getting leads on your website” (Search Engines Results Pages). Google ranks results based on the content of a website’s relevancy to a search query.”

This will remain true in the next few years.

2) Keep an up-to-date list of keywords to use for SEO. To jumpstart traffic, it is critical to conduct persuasive research on which keywords relevant to the present circumstance may be introduced with your site at the start of 2021.

In a recent email, we noted that having your firm appear in search engine results pages (SERPs) is the key to generating leads on your website (Search Engines Results Pages). Google ranks results based on how relevant a website’s content is to a search query. You achieve this by optimising your website. Optimizing means directing all of your digital activities toward search engine ranking factors. One of the most essential ranking criteria is the use of keywords in content and links.

3) Finally, don’t skimp on the substance of your website. Your website should be capable of attracting and retaining visitors until they convert to leads and, eventually, income. Writing high-quality content for your websites can help you receive the leads you desire while also improving the reputation of your website. Google ranks your website higher in its search results when it contains the most sought keywords and is related to searches.

It is the finest SEO firm that can teach you how to include these elements into your strategy and begin winning. Get your team together today and prepare your company for 2021 with a 360-degree digital marketing plan.

For more information about SEO Malaysia, please visit  https://seo.ericanfly.com/