What is the meaning of digital advertising ?
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Digital Advertising is a marketing carried out by a brand or product using digital media or the internet that aims to reach consumers or potential customers quickly and on time.
In other words, digital marketing is a way to promote certain products or brands using internet media sites. Can be advertisements on the internet, Facebook, Youtube, or other types of social media.
Digital advertising has been divided into two parts, first is brand advertising and second is performance advertising.
Brand advertising is considered as a method for creating awareness and starting a good relationship with customers.
Meanwhile, performance advertising is considered as a way to close the marketing circle through sales and actions initiated by customers, such as coupon codes, unique telephone numbers, links, leads, application installations, etc.
Maybe we realize that the purpose of brand advertising is now not very clear. However, on the contrary, the purpose of advertising performance is quite real. No wonder advertisers are accustomed to seeing brand ads with lower accountability standards than performance ads.
Mobile is now an integral part of the average lifestyle of customers, with 45% of all time spent in front of the screen. Mobile has also shifted desktop and television functions.
As a result, mobile video is now experiencing high demand and is the fastest growing digital format, which has also contributed to the growth of digital advertising.
While television, print advertising, and display ads have long been a company’s advertising strategy. However, he is fixated on traditional measures, such as impressions and the number of clicks that are no longer relevant.
The reason is that customer attention is shorter, and they are approached by many brands through various channels. The emphasis lies on capturing their attention with a medium that makes them captivated (video) and on a very personal (mobile) device.
The digital industry as a whole must focus on measurements that can trigger brand performance. This is a key performance indicator (KPI) that shows interest after someone clicks on the link provided.
When someone watches the video until it runs out, this is just the starting point. After that, then we will see a lot of interactions in the video that actually shows real engagement.
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